Jinkerjacket's Closet

Bubble burst...Bollywood ain't so hot

Alas, my future husband came and went last night....and he is no wiser to the incredible awe of the ravenous and wild beauty that is ME. lol....last night...I waited for an hour and a half outside the Elgin Theatre until my toes were numb and I had lost feeling in my fingers...why? Well...to catch a glimpse of Abhishek Bachchan of course...oh..and I suppose that woman too...Aishwarya Rai :)

They came for the world premiere of their new film, Guru, - the first Indian film to ever release a premiere outside of India. It was so big that even our mayor, David Miller, got hauled into the media blitz and promotion of this event.

But of course...in true brown fashion....they arrived punctually at an appropriate Brown Standard Time of 3 HOURS LATE. Yes folks..that's right...3 HOURS LATE...where was I by the time they arrived? Finishing my dinner with the ladies...and upon seeing the footage of their eventual arrival on the news later that night...I realized that..even if I had decided to brave sub-zero Canadian winter weather for another hour and a half, I would have caught a half-second glimpse of the tops of their heads as they entered the building surrounded by security, journalists, camera-people, etc...worth it? I think definitely not!(on a side note: I'm glad that Abhishek, Aishwarya and their staff who arranged for their badly-planned flight schedule took into consideration that their fans and hosts would be waiting for them in the winter cold of Canadian weather. Perhaps they misunderstood what winter actually meant? Yes, I'm certain they assumed that winter in Canada means +30 degree weather.)

Also, GET A PUBLICIST! Or at least, educate yourself on the importance of media relations and publicity. They should have been here a day before, doing interviews and press conferences, but instead, they save the press conference for the FOLLOWING morning when media agents are no longer interested because the news is too old. An important milestone for Indian film, and for the South Asian community of Toronto, and the coverage was dismal at best. The same shot of them walking the red carpet on every Canadian news channel, and one quote. Sad...but I'll admit that Aishwarya was at least media-savvy and knew enough to smile and chat and joke a little with the reporters...

In all, the impression left for this Torontonian was one of disillusion and disapointment...

Labels: Bollywood

posted by Jinkerjacket @ 8:53 AM